We’d never heard of Eryn Brinie until we saw it in the MIA-cover edition of NYLON, and now we sort of love it. We stopped in the SoHo store in the middle of last week’s heat wave, so it was unbelievably empty, and we got to spend all our time with the floaty, fluttery clothes more or less by ourselves. Feminine! That’s what we think when we think Eryn Brinie. We also think: suitable for the office! Not so much of a draw for us. But we aspire.

Above: floaty and feminine, right? This is the Isabella blouse, $80 (and PS, the shop is currently having a 30%-off midsummer sale, so it’s actually $56)

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We love Society for Rational Dress—not least because they have women of all ages wearing the clothes on their website. (All we want is what men of all ages have: belief in cultural relevance after 21/30/35/40/50/60/70/etc.) They are named for, and this we believe is fascinating, the Rational Dress Society, which, in the 1880s, agitated:

against the introduction of any fashion in dress that either deforms the figure, impedes the movements of the body, or in any way tends to injure the health. It protests against the wearing of tightly-fitting corsets; of high-heeled shoes; of heavily-weighted skirts, as rendering healthy exercise almost impossible; and of all tie down cloaks or other garments impeding on the movements of the arms.

Brilliant! We could not agree more. And these are three of our favorite pieces from them, now in stores:

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The Target website is being all annoying and not letting us link directly to the Rogan Gregory collection for Target—which debuted yesterday. Sorry the image is so small. Again, we blame Target. But we’ll be buying online.

The pants are $39.99, the top $16.99, and we’re ignoring the vest.

We can’t believe that while mentioning our Alyson Fox piece in Nylon that we neglected to also mention her amazing clothing line, A Small Collection! It’s super eco-friendly and gorgeous. So definitely check out her website, not least because it is like the most awesome fashion-line website we’ve ever seen—usually they mess it up when they put video in, but this is totally genius.

We love, love, love the weird pastel colors from Marc Jacobs’ week-ending show on Friday, but we don’t know if there’s so much in there we’re dying to wear \\ going to be sad we can’t afford.

Oh! We hope you saw Marc Jacobs and Louis Vuitton last night, because it was fabulous, even if we did turn on The Sarah Connor Chronicles at one point near the end. Anyway: Our favorite moment was when he got all gooey-eyed over Ed Ruscha, so we thought we would put one up here. MJ (not verbatim): "You know, I met Madonna, and, like, she was nice and everything, and I respect her, but when I met Ed Ruscha…." Oooh, we just love it.

Above: Ed Ruscha’s "Bedcrumbs", 1975 (made with blackberry juice on moire!)

Honestly we could not love this one bit more than we do right now.

We saw this earlier this week in No Good For Me, one of our very very favorite style-music-everything sites, so please, see it there, and we will just say here how awesome and insane she is. Do you know that song "Paper Planes" on Kala? No? ITunes. Investigate. It is totally worth it.

If we were going to buy one thing from MXMJ, it would be this:

Especially with those sweet peep-toes. MXMJ silk dress, $298

We keep forgetting it is couture season! Such a nice thing in July, which is, we believe, best spent doing nothing but sitting outside, staring at a body of water, or, in our case, biting your tongue so hard that you spend five days spraying Chloroseptic on it and saying things like, “Theriouthly, thith thoup ith awethome.” Anyhoo. Couture! Like at Chanel, above. We are wondering: to what event should this Chanel couture dress \ gown be worn? We just always feel a bit better about things when our couture has a practical function. (Er, “practical.”) Here is what we are wondering: given the option between this dress, and a $15 dress from Old Navy plus all the cash for the difference in price, which would be like five billion dollars, who would get married in the ON dress? We so would. But we were just discussing this with someone who felt very strongly about the princess-for-a-day thing. We are torn.

Where is Jay McCarroll’s full line? He remains our favorite, ever, Project Runway person, except, maybe Uli. (Where, for the record, is Uli’s line? So aggravating.)

Anyway: Fred Flare to the rescue, with a new J McC bag. We were always into those mandala-y things. Bonus: no annoying sanctimony!

J McC bowling bag, $60