So we took our first trip to the Marimekko flagship yesterday. Now: We love the Finnish textiles maker. It’s so bright! It’s so cheerful! We even like their clothes, which sort of look like someone took Marimekko fabric and wrapped it around a mannequin and then tied a belt around it. And we have, truly, been stalking their upholstery fabric section for as long as we can remember.
The problem with Marimekko is several-fold, and these were all problems we saw reflected in our foraging trip to the flagship. As adorable as it is, it can be difficult to live with, since it is screaming MARIMEKKO MARIMEKKO MARIMEKKO at you the entire time. The iconic prints are the best—but you’ve seen them 100 times before, just like we have. So as much as we like the Tuuli shower curtain, we just can’t go there—it’s the Coca Cola rugby shirt of shower curtains. (Whaddup, 1989!) Ditto the bloom print. Or, it’s just kind of ridiculous. We want all of it, and we want none of it. It’s a conundrum. We think of this situation as similar to Orla Kiely in that the emphasis is on the prints and textiles…but we actually want to live with Orla Kiely stuff, and the clothes make more sense there.
Actually, the one thing we did sort of want was a book that gave instructions for making little sewing projects with Marimekko fabric and was, more or less, about tying belts around things.
Also: this book was $49! We didn’t want it after that.
We sifted through the sale section, both online and in the store, and didn’t see much worth talking about—except maybe this dress for the spring.
Kori dress, was $225, now $135
Eh. It has a tie-belt. Really, we think, the only thing we really, truly want from Marimekko is a souvenir of its beautiful, iconic prints, because that, at this point, is where they work best: immortalized as art, rather than masquerading as our exciting new shower curtain. Luckily, they have plenty of copies of this book in stock:
200 Fifth Avenue, NYC
N/R to 23rd Street