Best quote from the Times’ story on the potential turnaround:
“I just about died when I went in the store,” said Jennifer Black,
the president of Jennifer Black & Associates, a research company
focused on the apparel industry. “I don’t know how traffic’s been, but
from an aesthetic perspective, I think it looks great. For me to be
taken aback is kind of a big thing.”
The chicken-counting has not yet commenced, but we’re hopeful.
Loving the new Gap, seriously.
It’s about time! The last time I went into a Gap (about a month ago), everything in the store looked like pyjamas!! Can’t wait to see this new stuff…
Update: I happened to be near a Gap today, so I checked it out. Good news – the collection is even better in person! I would honestly wear almost anything from it. I really had to restrain myself from purchases! That being said, it’s not super exciting. A lot of basics (it’s Gap, duh) and serious fall colors of gray and other neutrals.