So we spent a sizable portion of our Sunday afternoon at the Brooklyn Botanic Garden‘s cherry blossom festival—totally awesome, even if they did make the bizarre decision of plopping down these super-ugly tents right in the middle of the cherry trees. Anyway: two amazing things. 1: DJ Jaiku Suzuki, "spinning 70s and 80s Japanese pop and rock," and she was totally, unbelievably awesome, and 2: this guy at the door handing out these Uniqlo posters. We totally want to be buying the Uniqlo t-shirts right now. Targeted marketing! Totally successful.